The mistake of selling, selling, selling

You’re excited because today is the day.  Today is the day you get your business set up on social media and start leveraging the power of Facebook, Twitter, YouTube, LinkedIn, and more.  You’ve either learned how to create a rocking social media presence, or hired someone to do it for you.  You’re now sitting in…

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Interaction – Social Media’s Holy Grail

I’ve heard it all before.  Businesses have what they think is a superb, active, and in all ways rocking social media campaign.  But regardless of whether they have lots of fans, few fans, or no fans following them, solid interaction with those followers eludes them.  What’s the big deal with interaction and isn’t it enough…

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Facebook Changes – Is Your Business Ready?

If social media was a group of basketball players hanging out at the court, Facebook would be the 1,092,731 foot tall player.  To say Facebook is BIG is about as redundant as saying green is a good color to wear on St. Patty’s Day.  As such a big player, businesses should pay attention to ongoing…

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Family help and ineffective social media

Family is great.  During the holidays, birthdays, births, summer picnics, random dinners, and all sorts of other events.  But in regards to social media, family may help or create an ineffective campaign. One of the parts of the social media marketing that I enjoy the most is talking to shop owners, real estate agents, dentists,…

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Social Media and Location, Location, Location

Seattle social media

Since the rise of the Internet in the mid 1990s, there has been a lot of emphasis on breadth.  The advice has been that businesses need to reach out to new markets across the country, or even the world.  That you need to think bigger, bigger, bigger to reach new customers.  This philosophy of online…

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Meet Frank!

Having personality is one of the top recommendations we make at Supercharge Marketing.  Have fun with your social media campaign and make sure you come through as a person on posts and other content.  With that in mind, we’re happy to introduce a new personality to Supercharge Marketing…Frank.  Frank is our very own supporting mascot.  He…

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That critical thing called TIME

Have the time?

Social media and video are not as complicated as solving the problem of nuclear fusion.  With enough effort and concentration most folks can become social media, and even video MASTERS.  But if that’s the case, then why are so many businesses and professionals missing the boat on social media?  Furthermore, why are 3 in 4…

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Social Media, Video, and the Mortgage Industry

While I serve clients of various professions and backgrounds, one of my current clients works in the mortgage industry.  At his request, I will be speaking to a group of professionals employed by the Mortgage Advisory Group on Thursday, February 10th in Mill Creek, Washington.  The topic will be social media, video, and application to…

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A design hill to climb

We will be revving up the new site over the next several days, but as always, there are also other projects to move forward on.  That means some juggling, but there should still be improvements nearly every single day.

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