Email is NOT dead! In fact, it’s more effective than ever. It’s time to start building an email list of your happy clients, partners, or other contacts. Or, do you already have a list, but are not really using it outside of scatter shot email messages? Get a professionally designed email campaign that is written and designed to encourage clicks, conversions, and other actions. That includes a nice design of an email newsletter or blast that matches your brand identity. List creation and categorization based on your targets. And of course persuasive language to get people to keep reading. After messages go out, also track how your audience is reacting to your content. What are they clicking on? Who is opening up the message several times? All of this is used to continually improve and target subsequent email newsletters and blasts.
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