Posts by Matt Cail

The Value of Social Media

What is the value of social media?  At first glance this should be a simple question, but in reality it leads to some complicated answers. People may ask this question because they are either considering starting, or doing something more, with their social media profiles, or are looking to justify not “wasting time” on it. …

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Behold the Power of LinkedIn

Me:  So Mr X., to get started today in discussing and evaluating your social media profile, I’d like to ask you a few questions first. Mr. X.:  Sure, shoot! Me: Are you active on Facebook? Mr. X.: Definitely, I post about 4 times per week.  The posts have some links back to my main site,…

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Social Media Rule #68 – The Value of Visuals

E-mail me for the real deal...

Text is boring. That’s the central point of this post.  Sure, people can read all day long.  Some of us enjoy reading immensely, while others push on through the letters.  How many different things do we read in a given day?  LOTS.  Online articles, weather forecasts, text messages, emails, billboards, menus, and on and on. …

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The mistake of selling, selling, selling

You’re excited because today is the day.  Today is the day you get your business set up on social media and start leveraging the power of Facebook, Twitter, YouTube, LinkedIn, and more.  You’ve either learned how to create a rocking social media presence, or hired someone to do it for you.  You’re now sitting in…

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Interaction – Social Media’s Holy Grail

I’ve heard it all before.  Businesses have what they think is a superb, active, and in all ways rocking social media campaign.  But regardless of whether they have lots of fans, few fans, or no fans following them, solid interaction with those followers eludes them.  What’s the big deal with interaction and isn’t it enough…

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Facebook Changes – Is Your Business Ready?

If social media was a group of basketball players hanging out at the court, Facebook would be the 1,092,731 foot tall player.  To say Facebook is BIG is about as redundant as saying green is a good color to wear on St. Patty’s Day.  As such a big player, businesses should pay attention to ongoing…

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Video…the missing ingredient

Active on Facebook….check. Active on Twitter…check. Good website…check. Have a video….uh oh. The above condenses a conversation I have had with some of my clients that are relatively active online.  These are the clients with a vibrant Facebook presence, hundreds of Twitter followers, and a dynamic and interactive website.  Even among the best of the…

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Family help and ineffective social media

Family is great.  During the holidays, birthdays, births, summer picnics, random dinners, and all sorts of other events.  But in regards to social media, family may help or create an ineffective campaign. One of the parts of the social media marketing that I enjoy the most is talking to shop owners, real estate agents, dentists,…

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Social Media and Location, Location, Location

Seattle social media

Since the rise of the Internet in the mid 1990s, there has been a lot of emphasis on breadth.  The advice has been that businesses need to reach out to new markets across the country, or even the world.  That you need to think bigger, bigger, bigger to reach new customers.  This philosophy of online…

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