Inground Pools – Case Study

Company Overview

Seattle Inground Pools offers vinyl-lined inground pools with a wide range of accessories including covers, heaters, and lighting as well as pool houses complete with kitchens and bathrooms.  Our skilled craftsmen, with decades of experience, know how to build everything, not just pools. This gives us the ability to anticipate everything, so we are ready for anything. Because of this you can expect the process to run smoothly and the results to be flawless.

Seattle Inground Pools - Case Study 1
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The Challenge

  • New company with no existing web presence.

  • In need of professional site using combination of video, images and light animation.

  • Wanted multistep form to usher visitor through information collection process.

  • Also needed wider push, establishing Google Business page and Search Engine Optimization.

  • Inground pools was most critical search term.

  • Wanted direct access and ongoing technical maintenance.

The Solution

  • New site creation that underlined past work.

  • Used provided logo to inform site colors, fonts and other traits.

  • The key call-to-action was filling out and submitting a site form.

Seattle Inground Pools - Case Study 3
Seattle Inground Pools - Case Study 4


  • In the 2 years since launch the website has helped to generate a nearly complete book of business in 2023 and full bookings in 2024.

  • Website ranks at the top for keyword service and geographic target combinations.

  • Site has continued to expand, including the design of several additional projects with images and video.