Why Isn’t Your Business Utilizing Social Media?
Most businesses can benefit from utilizing social media. It helps with SEO (Search Engine Optimization), enables direct communication with consumers and businesses, and most of the time it’s free. Furthermore, fair or not, there are increasing expectations that legitimate companies and businesses will have a presence on sites like Facebook and LinkedIn. So why isn’t every…Read More
Can You Overdo Social Media?
While wrapping up a social media evaluation recently, a client leaned forward and asked “Hey, is it possible to overdo this social media thing?”. This person, a director of a health club, was not managing the social media directly, but rather had assigned it to an entry-level employee. This employee knew how to use some…Read More
Google’s Big Play
Big changes from Google this week with Google Places pages going away, replaced by Google+ Local Pages. Most of the coverage has focused on the search engine implications of this change. That makes sense as the immediate impact will be on local businesses with new and improved Google+ Local Pages. But the social media impact…Read More
Facebook Timeline – Big Changes and Free Upgrades
Facebook announced recently that its new format, Timeline, will soon become available for pages. Timeline has been available for several months on personal profiles, but pages have had to wait. How long of a wait that would be was the source of much conjecture. Even when Facebook announced beta testing starting March 1, there was…Read More
Oh, but I’m doing that
After working with a variety of clients and prospective clients over time, you start to see some patterns. One of the more unfortunate of these is the “Oh, but I’m doing that” phenomenon. The setting for this comment is usually a conversation about how someone is using social media. A conversation is taking place, say…Read More
To Tweet or Not to Tweet…
To tweet or not to tweet, that is the question! Twitter is social media for the sound byte, for those who want condensed, short messages without any fluff. With 70+ million users, Twitter solidly holds the #2 spot behind Facebook in social media site rankings. Twitter is also firmly ensconced in pop culture. Charlie Sheen…Read More
The Value of Social Media
What is the value of social media? At first glance this should be a simple question, but in reality it leads to some complicated answers. People may ask this question because they are either considering starting, or doing something more, with their social media profiles, or are looking to justify not “wasting time” on it. …Read More
What Does A Social Media Manager Do?
Despite messaging, of the various emails we get, a frequent question is what exactly does a social media manager do? Some like to be vague or mysterious about what they do. Who knows why this is, but let’s shed some light on the topic. 1) Account creation. Some people are masters of sites like Facebook…Read More
Behold the Power of LinkedIn
Me: So Mr X., to get started today in discussing and evaluating your social media profile, I’d like to ask you a few questions first. Mr. X.: Sure, shoot! Me: Are you active on Facebook? Mr. X.: Definitely, I post about 4 times per week. The posts have some links back to my main site,…Read More
Social Media Rule #68 – The Value of Visuals
Text is boring. That’s the central point of this post. Sure, people can read all day long. Some of us enjoy reading immensely, while others push on through the letters. How many different things do we read in a given day? LOTS. Online articles, weather forecasts, text messages, emails, billboards, menus, and on and on. …Read More