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Can You Overdo Social Media?

Social Media Consulting Everett

While wrapping up a social media evaluation recently, a client leaned forward and asked “Hey, is it possible to overdo this social media thing?”.  This person, a director of a health club, was not managing the social media directly, but rather had assigned it to an entry-level employee.  This employee  knew how to use some…

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Facebook Timeline – Big Changes and Free Upgrades

Facebook announced recently that its new format, Timeline, will soon become available for pages.  Timeline has been available for several months on personal profiles, but pages have had to wait.  How long of a wait that would be was the source of much conjecture. Even when Facebook announced beta testing starting March 1, there was…

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Oh, but I’m doing that

After working with a variety of clients and prospective clients over time, you start to see some patterns.  One of the more unfortunate of these is the “Oh, but I’m doing that” phenomenon.  The setting for this comment is usually a conversation about how someone is using social media.  A conversation is taking place, say…

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The Value of Social Media

What is the value of social media?  At first glance this should be a simple question, but in reality it leads to some complicated answers. People may ask this question because they are either considering starting, or doing something more, with their social media profiles, or are looking to justify not “wasting time” on it. …

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Social Media Rule #68 – The Value of Visuals

E-mail me for the real deal...

Text is boring. That’s the central point of this post.  Sure, people can read all day long.  Some of us enjoy reading immensely, while others push on through the letters.  How many different things do we read in a given day?  LOTS.  Online articles, weather forecasts, text messages, emails, billboards, menus, and on and on. …

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The mistake of selling, selling, selling

You’re excited because today is the day.  Today is the day you get your business set up on social media and start leveraging the power of Facebook, Twitter, YouTube, LinkedIn, and more.  You’ve either learned how to create a rocking social media presence, or hired someone to do it for you.  You’re now sitting in…

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Interaction – Social Media’s Holy Grail

I’ve heard it all before.  Businesses have what they think is a superb, active, and in all ways rocking social media campaign.  But regardless of whether they have lots of fans, few fans, or no fans following them, solid interaction with those followers eludes them.  What’s the big deal with interaction and isn’t it enough…

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Facebook Changes – Is Your Business Ready?

If social media was a group of basketball players hanging out at the court, Facebook would be the 1,092,731 foot tall player.  To say Facebook is BIG is about as redundant as saying green is a good color to wear on St. Patty’s Day.  As such a big player, businesses should pay attention to ongoing…

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Family help and ineffective social media

Family is great.  During the holidays, birthdays, births, summer picnics, random dinners, and all sorts of other events.  But in regards to social media, family may help or create an ineffective campaign. One of the parts of the social media marketing that I enjoy the most is talking to shop owners, real estate agents, dentists,…

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