Twitter

Oh, but I’m doing that

After working with a variety of clients and prospective clients over time, you start to see some patterns.  One of the more unfortunate of these is the “Oh, but I’m doing that” phenomenon.  The setting for this comment is usually a conversation about how someone is using social media.  A conversation is taking place, say…

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To Tweet or Not to Tweet…

To tweet or not to tweet, that is the question! Twitter is social media for the sound byte, for those who want condensed, short messages without any fluff.  With 70+ million users, Twitter solidly holds the #2 spot behind Facebook in social media site rankings.  Twitter is also firmly ensconced in pop culture.  Charlie Sheen…

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The Value of Social Media

What is the value of social media?  At first glance this should be a simple question, but in reality it leads to some complicated answers. People may ask this question because they are either considering starting, or doing something more, with their social media profiles, or are looking to justify not “wasting time” on it. …

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Social Media Rule #68 – The Value of Visuals

E-mail me for the real deal...

Text is boring. That’s the central point of this post.  Sure, people can read all day long.  Some of us enjoy reading immensely, while others push on through the letters.  How many different things do we read in a given day?  LOTS.  Online articles, weather forecasts, text messages, emails, billboards, menus, and on and on. …

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The mistake of selling, selling, selling

You’re excited because today is the day.  Today is the day you get your business set up on social media and start leveraging the power of Facebook, Twitter, YouTube, LinkedIn, and more.  You’ve either learned how to create a rocking social media presence, or hired someone to do it for you.  You’re now sitting in…

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Interaction – Social Media’s Holy Grail

I’ve heard it all before.  Businesses have what they think is a superb, active, and in all ways rocking social media campaign.  But regardless of whether they have lots of fans, few fans, or no fans following them, solid interaction with those followers eludes them.  What’s the big deal with interaction and isn’t it enough…

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A design hill to climb

We will be revving up the new site over the next several days, but as always, there are also other projects to move forward on.  That means some juggling, but there should still be improvements nearly every single day.

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