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Speaking at TEDx

Earlier this year I was honored to be selected to speak at a TEDx event.  This particular event was organized by Sno-Isle Libraries and located at the Edmonds Center for the Performing Arts.  This was not my first rodeo for public speaking, but it was my first TED talk.  Something you are likely to hear…

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Why Isn’t Your Business Utilizing Social Media?

Most businesses can benefit from utilizing social media. It helps with SEO (Search Engine Optimization), enables direct communication with consumers and businesses, and most of the time it’s free.  Furthermore, fair or not, there are increasing expectations that legitimate companies and businesses will have a presence on sites like Facebook and LinkedIn. So why isn’t every…

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Importance of Having Good Visual Content

As humans, it’s in our nature to communicate visually. Images process quickly and people are drawn to them. The saying holds true, “a picture is worth a thousand words”. People make decisions and take action quicker when prompted by images, compared to reading text. When was the last time you saw an advertisement online or…

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Top 3 Social Media Practices

Top 3 Social Media Practices At Super Charge Marketing we talk a lot about best practices when working for and speaking with clients.  These are tried and trued strategies and techniques to help ensure that you have a strong social media presence.  Many #socialmediafails happen when one or more of these are ignored.  There are so many best practices that it was hard…

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Can You Overdo Social Media?

Social Media Consulting Everett

While wrapping up a social media evaluation recently, a client leaned forward and asked “Hey, is it possible to overdo this social media thing?”.  This person, a director of a health club, was not managing the social media directly, but rather had assigned it to an entry-level employee.  This employee  knew how to use some…

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Google’s Big Play

Big changes from Google this week with Google Places pages going away, replaced by Google+ Local Pages.  Most of the coverage has focused on the search engine implications of this change.  That makes sense as the immediate impact will be on local businesses with new and improved Google+ Local Pages. But the social media impact…

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Facebook Timeline – Big Changes and Free Upgrades

Facebook announced recently that its new format, Timeline, will soon become available for pages.  Timeline has been available for several months on personal profiles, but pages have had to wait.  How long of a wait that would be was the source of much conjecture. Even when Facebook announced beta testing starting March 1, there was…

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Oh, but I’m doing that

After working with a variety of clients and prospective clients over time, you start to see some patterns.  One of the more unfortunate of these is the “Oh, but I’m doing that” phenomenon.  The setting for this comment is usually a conversation about how someone is using social media.  A conversation is taking place, say…

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To Tweet or Not to Tweet…

To tweet or not to tweet, that is the question! Twitter is social media for the sound byte, for those who want condensed, short messages without any fluff.  With 70+ million users, Twitter solidly holds the #2 spot behind Facebook in social media site rankings.  Twitter is also firmly ensconced in pop culture.  Charlie Sheen…

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