Oh, but I’m doing that

After working with a variety of clients and prospective clients over time, you start to see some patterns.  One of the more unfortunate of these is the “Oh, but I’m doing that” phenomenon.  The setting for this comment is usually a conversation about how someone is using social media.  A conversation is taking place, say…

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To Tweet or Not to Tweet…

To tweet or not to tweet, that is the question! Twitter is social media for the sound byte, for those who want condensed, short messages without any fluff.  With 70+ million users, Twitter solidly holds the #2 spot behind Facebook in social media site rankings.  Twitter is also firmly ensconced in pop culture.  Charlie Sheen…

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The Value of Social Media

What is the value of social media?  At first glance this should be a simple question, but in reality it leads to some complicated answers. People may ask this question because they are either considering starting, or doing something more, with their social media profiles, or are looking to justify not “wasting time” on it. …

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The mistake of selling, selling, selling

You’re excited because today is the day.  Today is the day you get your business set up on social media and start leveraging the power of Facebook, Twitter, YouTube, LinkedIn, and more.  You’ve either learned how to create a rocking social media presence, or hired someone to do it for you.  You’re now sitting in…

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That critical thing called TIME

Have the time?

Social media and video are not as complicated as solving the problem of nuclear fusion.  With enough effort and concentration most folks can become social media, and even video MASTERS.  But if that’s the case, then why are so many businesses and professionals missing the boat on social media?  Furthermore, why are 3 in 4…

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Social Media, Video, and the Mortgage Industry

While I serve clients of various professions and backgrounds, one of my current clients works in the mortgage industry.  At his request, I will be speaking to a group of professionals employed by the Mortgage Advisory Group on Thursday, February 10th in Mill Creek, Washington.  The topic will be social media, video, and application to…

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A design hill to climb

We will be revving up the new site over the next several days, but as always, there are also other projects to move forward on.  That means some juggling, but there should still be improvements nearly every single day.

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